Increasing Your Return on Investment
Manage Leads For Higher Close Rates
Do you know the path that your leads travel through your sales funnel? If not, there’s a possibility that your hard-earned leads will get lost, and you’ll be sucked into the all too common B2B marketing dilemma — focusing endlessly on filling the top of the sales funnel with leads (or at least inquiries) and never realizing sales outcome.
By utilizing the Clearwater Commerce Marketing lead management solution, which characterizes how you’ll deal with leads from creation to close, as well as driving the leads through each stage to ensure that there are no human errors or latency, you’ll be able to increase your ROI for your lead generation activities, decrease the length of your sales cycle and shift more leads to sales.
Lead Management Pumps-Up Your Sales Funnel
Based on our years of experience working with and organizing sales and marketing teams, we will help you maximize your sales results from your leads. For more than a decade, Clearwater Commerce Marketing has fully developed our lead management practices. We can assist you and your team by:
Constituting a shared sales and marketing definition of “qualified” leads, which your own unified definition of a lead
Setting up paradigms for lead-filtering, grading, prioritizing and disqualifying your leads, which not just assures you that not a single lead is wasted or lost, but also provide your sales team the best prospects.
Assisting you in aligning your sales cycle to your prospect’s buying cycle
Defining steps to acquire, educate and build interest of prospects
Guiding you how “not ready yet” leads will be transformed to "ready to buy"
Setting up time lines for each stage in the sales process that require actions
Laying the foundation on how to track, measure and report lead status and movement so you can turn up your success rates
Outlining and defining the data to be included in qualified leads as well as how they will be routed to sales team, channel partners, and other participants in the sales and distribution chain.