Increasing Your Return on Investment

Manage Leads For Higher Close Rates

Do you know the path that your leads travel through your sales funnel? If not, there’s a possibility that your hard-earned leads will get lost, and you’ll be sucked into the all too common B2B marketing dilemma — focusing endlessly on filling the top of the sales funnel with leads (or at least inquiries) and never realizing sales outcome.

By utilizing the Clearwater Commerce Marketing lead management solution, which characterizes how you’ll deal with leads from creation to close, as well as driving the leads through each stage to ensure that there are no human errors or latency, you’ll be able to increase your ROI for your lead generation activities, decrease the length of your sales cycle and shift more leads to sales.

Lead Management Pumps-Up Your Sales Funnel

Based on our years of experience working with and organizing sales and marketing teams, we will help you maximize your sales results from your leads. For more than a decade, Clearwater Commerce Marketing has fully developed our lead management practices. We can assist you and your team by:

  • Constituting a shared sales and marketing definition of “qualified” leads, which your own unified definition of a lead

  • Setting up paradigms for lead-filtering, grading, prioritizing and disqualifying your leads, which not just assures you that not a single lead is wasted or lost, but also provide your sales team the best prospects.

  • Assisting you in aligning your sales cycle to your prospect’s buying cycle

  • Defining steps to acquire, educate and build interest of prospects

  • Guiding you how “not ready yet” leads will be transformed to "ready to buy"

  • Setting up time lines for each stage in the sales process that require actions

  • Laying the foundation on how to track, measure and report lead status and movement so you can turn up your success rates

  • Outlining and defining the data to be included in qualified leads as well as how they will be routed to sales team, channel partners, and other participants in the sales and distribution chain.

Other Marketing & Systems Services

  • Data & List Management

  • Use our mature processes and systems – an accumulation of wealth of skills, processes and technology for over 10 years while working with clients – to build, manage, and enhance your data.
  • Email

  • We formulate and roll-out applicable strategies for delivering relevant, creative, and timely content to your prospects via email. We assimilate email in all appropriate places in your marketing campaign to achieve the perfect media mix.
  • Market

  • We gather and analyze data to give you unique insights on the market and identify products and services currently in demand, and how to be compete in different market environments.
  • Channel Development

  • In today’s marketplace, having a single marketing channel cannot sustain the ambitious sales growth goals every organization seeks. You need to expand channel partners to reach new markets, generate demand for your products and drive sales.