Have Confidence in Your Campaigns

Is your marketing and sales organization experiencing any of the following issues?

  • Wasting valuable time because of duplicate data.

  • Losing data when files are merged.

  • Incomplete or outdated email addresses,telephone numbers, physical addresses or any other contact detail.

  • Unavailable or no demographic data, such as sales volume or SIC codes, making accurate targeting next to impossible.

  • Unsynchronized activities among related or depended departments such as IT to ensure that pertinent data is flawless before you launch your next campaign.


If your organization faces any of these challenges, then you should seriously consider our data and list management services. Having Clearwater Commerce Marketing manage your lead data and lists gives you the confidence to launch campaigns and know that your campaign efficiently targets the right people, with all the critical information at your fingertips.


Data And List Management Services

When you use our advanced processes and systems, you are standing on a platform with a proven 10 year track record of building, managing, and enhancing lead data. You’ll be able to

  • Leverage the competitive edge gained from accurate data

  • Create personalized campaigns that are more powerful than generic campaigns

  • Consistently meet your targeted campaign-launch date

  • Save valuable resources

Data List & Management

We use proven techniques to match and merge data which average over a 90% match rate. We can merge any combination of your marketing and sales databases, trade show leads, purchased databases, and more. Clearwater Commerce Marketing's match and merge system can automatically fill in information gaps with the data. This can be done even on datasets from multiple systems, we’ll create a route that allows data to flow efficiently into a wealth of information.

Redundant data is cleansed from your database. Clearwater Commerce Marketing will combine the best available information and then eliminate duplicate contacts and records.

We will arrange your data consistently so it is ready for us to append contact and demographic information from external sources. You’ll be efficiently reach your contacts by phone, email, or mail; micro-segment your list to craft the most relevant campaigns; and prioritize who to call first.

Once you have a full details of your data, we can prioritize your contacts so you can approach them more reliably. We first profile your customer database to evaluate their SIC codes, revenue levels, number of employees, and more. Then we partition your database, prioritizing contacts that closely match your current customers, but also creating new partition to test.

We test, measure, and refine our approach, so you can work in a target-rich environment.

We’ll not only get your database in peak form; we’ll host it, maintain it, and add new data as we receive it. Also, find out how we can add intelligence to your database through our list-building services.

Other Marketing & Systems Services

  • Lead
    Management

  • Increase ROI of your lead generation activities, compress the your sales cycle and convert more leads to sales.
  • Email
    Marketing

  • We formulate and roll-out applicable strategies for delivering relevant, creative, and timely content to your prospects via email. We assimilate email in all appropriate places in your marketing campaign to achieve the perfect media mix.
  • Market
    Research

  • We gather and analyze data to give you unique insights on the market and identify products and services currently in demand, and how to be compete in different market environments.
  • Channel Development

  • In today’s marketplace, having a single marketing channel cannot sustain the ambitious sales growth goals every organization seeks. You need to expand channel partners to reach new markets, generate demand for your products and drive sales.