Maximize the Value of Your Database
Data cleansing by Clearwater Commerce Marketing is crucial to maximize the value of your customer and prospect database. Data decays at over 30% every year and therefore the importance of keeping on top of your records is first to guarantee that your money is not wasted on sending offline and online campaigns to inaccurate or duplicated customer records.
Clearwater Commerce Marketing gather additional tele-marketing information which will allow your company to assess market patterns and implement more focused campaigns that yield high revenue. Our Data Cleansing capabilities creates custom data specific to your needs. Maximize your marketing and sales efforts. Quickly and cost effectively rise your lead generation campaign with a database that is filled with viable and targeted contacts and informations.
Industries studies shows that 85% of the world’s data has been collected in only the past 3 years and businesses and households are becoming dynamic in the past years. If your database is out of date then it will be under-performing and resulting in costly, inaccurate marketing mailings and gaps in your customer knowledge. Data cleansing is an effective way to check and validate your customer information, ensuring you always get the most from your database.
Trough Data Cleansing we can:
Reduce the mailing costs
Eradicate duplication of data
Ensure legal compliance
Improve data accuracy